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Travel Quiz Website

Imagine a person who wants to have fun but doesn’t know where to go.  Having a personalized recommendation tool/plugin can help people to identify places in this scenario. By collecting users' personal preference data such as time constraints, distance, vibe, specific activities and expenses, etc.

This website asks people a few questions and then generates a list of places for the user based on the answers. If the user still having trouble deciding where to go, they can shuffle randomly to pick out a place.

We have 3 people on the team, and I am in charge of doing user research, and UI & UX design.

Problem Definition:

​The travel industry is booming post-pandemic and is estimated to grow to $992bn in 2026 according to Statista. In light of this, people are looking to attend local events in tourist destinations that best fit their personalities and travel plans. Googling events gives a list of overwhelming events to choose from. 

Project Goal:

  • Design a system that generates personalized recommendations for places to go.

  • The system will gather your preference for traveling destinations based on how long the trip is, whom you will go with, and what transportation you want, etc.

  • It will ask you a set of questions and then give you a generated list of places of recommendation. 

  • This system is designed for website platforms and can be a plugin or an independent feature for other websites.


Step 1: Figure out what to include on the website

 - A survey

  1. To understand how people travel and what considerations they have before traveling. 

  2. What kind of result does the user want to generate, cities, events, or both.

We have sent out questionnaires to 10 people, 80% are in the age range of 21 - 25, and 20% are in 26 - 30.

      Result - Their travel preference:

  1. Most of them go on vacations or family/friends visit the most. 

  2. 70% of them have struggled with travel destinations, they don't know where to go for the trip.

  3. 90% of them usually decide on their travel destinations by browsing through media, others usually decide by family/friend's recommendation. 

      Result - About the website:

  1. Everyone who took the survey answered that they want the website to recommend cities to travel to, and only 20% wanted the website to recommend events to attend as well.

  2. 70% of them want the website to gather their interests by asking questions rather than typing in keywords by themselves.

  3. Many of them want the website can let users share travel posts/blogs for other users' reference.

  4. Some suggested linking the website profile with their own social media could be a good way to gather users' interest as well.

Step 2: Competitive Analysis

After the survey, we have a basic understanding of what to include on our website. We have researched some similar products for reference of our website design in both visual UI and UX workflow.

WX20221228-164038_2x.png is a movie recommendation website that asks users some questions and then gives a list of movies based on their answers.

  • One question on the screen at a time.

  • Hit "next" to proceed to the next step.

  • Generate a list of movies as a result to recommend.


Condé Nast Traveler is a travel destination recommendation website similar to our product concept, asks users a series of questions and then generates a result.

  • One question on the screen at a time, a vertical question flow.

  • Generates one destination result in the end.

Final Proposal 

Original System workflow:


New System workflow:

course registration doc.png



UI Design:

The entire design is following the CMU brand guidelines.

course registration doc.png


  • It was challenging to redivide information segments and choose what to display in this new system, especially since there aren’t many competitive products in the market.

  • For further development, I will focus on adding features that the CMU registration website doesn’t have, like adding course registration probabilities for each course.

  • I will also consider developing a website demo for this system as well because many students still prefer using the website to complete the registration process.

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